What is Data Communication?
Data communication refers to the transmission of data between devices via a transmission medium. This can be through wired media, for example coaxial or twisted pair wire cable, or wireless media such as optical fibers or radio waves. The data must be encoded, encapsulated and transmitted by the device transmitting it, and then decoded and unencapsulated by the device that is receiving it. This process is similar to the transmission of analog signals, but is more complicated and concentrates on the exchange of binary data (1s and 0s).
To increase efficiencies within an company, companies are using data communication to share information more efficiently with dispersed users. To ensure that inventory is in line with demand and cut down on the amount of waste, a manufacturer of automobiles had to share data with 6’000 non-trained spare parts dealers scattered. This required communication via a network that was not optimized for data communication and an app on mobile that was difficult to navigate for new users.
Effective data communication begins with knowing your audience’s viewpoint on the data. It involves creating visuals to help tell the story and provide context-based information. It also involves articulating the data in a clear narrative. It also means tailoring the content to each individual audience according to their level of hierarchy, technical proficiency, and level of interest. It also means pushing the creative boundaries to make data communication more impactful and memorable.